Your Google Impressions Are Up and Your Clicks Are Down. Here’s What’s Actually Going On.
Impressions up, clicks down, rankings steady? That’s AI Overviews — not a broken site. Here’s what’s happening and what I’d do about it.
SEO Strategy
Practical search engine optimization for small business websites — no jargon, no magic tricks, just the work that actually moves rankings. I cover keyword strategy, on-page optimization, schema markup, site architecture, and the technical infrastructure that gets Google’s attention. Every post is written from hands-on experience managing SEO across real client sites, not from reading someone else’s blog about it.
I work primarily with small businesses that have a website but aren’t getting found. The pattern is almost always the same — missing local signals, no schema, thin content on key pages, and technical issues nobody flagged during the original build. These posts break down each piece of that problem and what I do to fix it.
Why Your SEO Plugin’s Schema Is Holding You Back (And What I Use Instead)
Most business owners have never looked at their structured data. The plugin generated it, the validator said “0 errors,” and that was the end of it. In a single audit, I can tell you whether your schema is genuinely working for you — or just quietly sitting there.
Schema Markup: The Layer Between Your Website and Google
Think of it this way: your website is the storefront. Schema markup is the business license, the directory listing, and the professional credentials — all filed directly with Google in a language it reads natively.
Your Business Address Is Costing You Local Visibility
The playbook I actually hand my clients for getting business address and NAP consistency right across Google Business Profile, the website, and the long tail of citations.
WordPress Page Speed Monitoring: What I Measure, How I Fix It, and What It Costs
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.
The 8-Part SEO Strategy Every Small Business Needs
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.