Practical search engine optimization for small business websites — no jargon, no magic tricks, just the work that actually moves rankings. I cover keyword strategy, on-page optimization, schema markup, site architecture, and the technical infrastructure that gets Google’s attention. Every post is written from hands-on experience managing SEO across real client sites, not from reading someone else’s blog about it.
I work primarily with small businesses that have a website but aren’t getting found. The pattern is almost always the same — missing local signals, no schema, thin content on key pages, and technical issues nobody flagged during the original build. These posts break down each piece of that problem and what I do to fix it.
Think of it this way: your website is the storefront. Schema markup is the business license, the directory listing, and the professional credentials — all filed directly with Google in a language it reads natively.
The playbook I actually hand my clients for getting business address and NAP consistency right across Google Business Profile, the website, and the long tail of citations.
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.