Your Google Impressions Are Up and Your Clicks Are Down. Here’s What’s Actually Going On.
Impressions up, clicks down, rankings steady? That’s AI Overviews — not a broken site. Here’s what’s happening and what I’d do about it.
Barney Chastain
Why Your SEO Plugin’s Schema Is Holding You Back (And What I Use Instead)
Most business owners have never looked at their structured data. The plugin generated it, the validator said “0 errors,” and that was the end of it. In a single audit, I can tell you whether your schema is genuinely working for you — or just quietly sitting there.
Schema Markup: The Layer Between Your Website and Google
Think of it this way: your website is the storefront. Schema markup is the business license, the directory listing, and the professional credentials — all filed directly with Google in a language it reads natively.
Your Business Address Is Costing You Local Visibility
The playbook I actually hand my clients for getting business address and NAP consistency right across Google Business Profile, the website, and the long tail of citations.
How to Choose a WordPress Theme That Won’t Wreck Your Business
A practical guide to selecting the right WordPress theme based on performance, security, and business fit — not just visual appeal.
Plugin Selection Strategy: Essential Tools vs. Site-Killing Bloat
A framework for auditing WordPress plugins, cutting bloat, and keeping only what earns its place in performance, security, and business value.
WordPress Page Speed Monitoring: What I Measure, How I Fix It, and What It Costs
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.
The 8-Part SEO Strategy Every Small Business Needs
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.