Schema Markup: The Layer Between Your Website and Google
STRUCTURED DATA Schema Markup: The Layer Between Your Website and Google Your website talks to people. Schema markup talks to search engines. If you’re missing it, Google is guessing about …
Barney
Your Business Address Is Costing You Local Visibility
The playbook I actually hand my clients for getting business address and NAP consistency right across Google Business Profile, the website, and the long tail of citations.
How to Choose a WordPress Theme That Won’t Wreck Your Business
A practical guide to selecting the right WordPress theme based on performance, security, and business fit — not just visual appeal.
Plugin Selection Strategy: Essential Tools vs. Site-Killing Bloat
A framework for auditing WordPress plugins, cutting bloat, and keeping only what earns its place in performance, security, and business value.
WordPress Page Speed Monitoring: What I Measure, How I Fix It, and What It Costs
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.
The 8-Part SEO Strategy Every Small Business Needs
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.