Barney 
Most business owners have never looked at their structured data. The plugin generated it, the validator said “0 errors,” and that was the end of it. In a single audit, I can tell you whether your schema is genuinely working for you — or just quietly sitting there.
Think of it this way: your website is the storefront. Schema markup is the business license, the directory listing, and the professional credentials — all filed directly with Google in a language it reads natively.
The playbook I actually hand my clients for getting business address and NAP consistency right across Google Business Profile, the website, and the long tail of citations.
A practical guide to selecting the right WordPress theme based on performance, security, and business fit — not just visual appeal.
A framework for auditing WordPress plugins, cutting bloat, and keeping only what earns its place in performance, security, and business value.
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.