WordPress Strategy

The infrastructure decisions that quietly make or break your business website. I break down theme selection, plugin strategy, performance optimization, hosting, security, and the maintenance practices that keep WordPress sites fast, stable, and secure over the long haul. This is the series I wish someone had written for me when I started managing client sites in 2013 — senior-level thinking for business owners who want to understand what’s under the hood.

Most WordPress problems I fix trace back to a decision made too early — the wrong theme, a plugin installed to patch a problem that shouldn’t have existed, or a hosting plan that made sense at launch but can’t handle what the site became. These posts walk through how I evaluate those decisions for clients and what I recommend instead. If your site feels slow, fragile, or expensive to maintain, start here.