Your Google Impressions Are Up and Your Clicks Are Down. Here’s What’s Actually Going On.
Impressions up, clicks down, rankings steady? That’s AI Overviews — not a broken site. Here’s what’s happening and what I’d do about it.
Zero-Click Search
Impressions up, clicks down, rankings steady? That’s AI Overviews — not a broken site. Here’s what’s happening and what I’d do about it.