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Your Google Impressions Are Up and Your Clicks Are Down. Here’s What’s Actually Going On.

November 2, 2026June 22, 2026 by Barney Chastain
Two white arrows painted on asphalt pointing in opposite directions, illustrating Google impressions rising while clicks fall

Impressions up, clicks down, rankings steady? That’s AI Overviews — not a broken site. Here’s what’s happening and what I’d do about it.

Categories SEO Strategy

About Barney

I build, fix and look after WordPress sites for small businesses: speed, SEO, security and maintenance. Based in Minneapolis, working in WordPress since 2013, and you deal with me directly.

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barney@chastainsites.com
(651) 677-2211
Mon–Fri, 9 am–4 pm CST
313 Washington Ave S, Minneapolis, MN 55415

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