SEO Strategy

Practical search engine optimization for small business websites — no jargon, no magic tricks, just the work that actually moves rankings. I cover keyword strategy, on-page optimization, schema markup, site architecture, and the technical infrastructure that gets Google’s attention. Every post is written from hands-on experience managing SEO across real client sites, not from reading someone else’s blog about it.

I work primarily with small businesses that have a website but aren’t getting found. The pattern is almost always the same — missing local signals, no schema, thin content on key pages, and technical issues nobody flagged during the original build. These posts break down each piece of that problem and what I do to fix it.