The 8-Part SEO Strategy Every Small Business Needs
The Octopus Framework: eight SEO channels — listings, technical foundation, content, speed, reviews, local, social, and analytics — working together.
Blog
I write about WordPress performance, SEO, and the technical decisions that make or break small business websites. Everything here comes from real client work — not recycled advice from five years ago.
NAP & Local SEO
Your website investment is underperforming without complete NAP information. Here’s the technical breakdown of what you’re losing, and how to fix it.
How to Choose a WordPress Theme That Won’t Wreck Your Business
A practical guide to selecting the right WordPress theme based on performance, security, and business fit — not just visual appeal.
Plugin Selection Strategy: Essential Tools vs. Site-Killing Bloat
A framework for auditing WordPress plugins, cutting bloat, and keeping only what earns its place in performance, security, and business value.
WordPress Page Speed Monitoring: What I Measure, How I Fix It, and What It Costs
How I monitor WordPress speed using Core Web Vitals and GTmetrix, fix problems at the server level, and what ongoing monitoring costs.